UK: “The rising number of single people together with interactive episodes of The Simpsons are helping Domino’s Pizza grab an ever-larger slice of the £1bn pizza delivery market. The chain currently controls one-fifth of the pizza delivery market in the UK and Ireland – a market it estimates will more than double by 2010 (though Nick Laws says he’ll stick to Pizza Hut). Changing demographics and better online and digital technology are key factors driving up sales.
Couch potatoes watching the popular ‘The Simpsons’ cartoons on interactive television can already order a Domino’s pizza during advertising breaks. All they need to do is press the little red button on their control and place their order. “We call this The Simpsons rush”, explains Mr Dunese.” Read More >>>