“The Simpsons Movie” turned doughnuts into dollars over the weekend, raking in $71.9 million to debut as the top movie this week. The big screen tale of the lovable, if dysfunctional, family rolled over the competition, sending last week’s top movie, Universal Studio’s “I Now Pronounce You Chuck and Larry,” into second place with $19 million, a 44 percent drop. “Harry Potter and the Order of the Phoenix,” from Warner Bros., fell to third place with $17.1 million, a 48 percent drop from last week. The film has grossed $242 million domestically after three weeks in theaters.
“Homer’s odyssey paid off,” said Paul Dergarabedian, president of box-office tracker Media By Numbers. The film, which featured the antics of yellow-hued Homer, Marge, Bart, Lisa, Maggie and a host of motley characters, grossed an average of $18,320 on 3,922 screens across the country and also opened strongly in 70 foreign markets.
“We are ecstatic,” said Chris Aronson, senior vice president for distribution at 20th Century Fox. “It far exceeded even the most optimistic of expectations.” The hand-drawn movie had the fifth best opening weekend of the year, beating such notable contenders as “Transformers,” from Paramount, “Ghost Rider,” from Sony Pictures and the computer-animated “Ratatouille,” from The Walt Disney Co. and Pixar Animation Studios.
SOURCE: Forbes