Reportedly, the producers of The Simpsons dropped plans for Beckham to feature in an episode on the grounds that he wasn’t famous enough in the US. They may soon be amending their guest list, after his name is getting exposure as part of the movie title ‘Bend It Like Beckham’, released in America recently. “This is the ‘tipping point’ for David Beckham in the United States,” says Marc Ganis, the president of SportsCorp, a Chicago consultancy. He was echoing the title of a recent book about that indefinable moment when a fad turns into a mega-trend. “He won’t achieve the sporting status of a Michael Jordan or a Namath, but he’s poised to become part of the popular culture of the US.” Read More >>>
