Marge Simpson has surrendered her towering blue coiffure to help market a new hair care line. The animated mom from “The Simpsons” is featured in an ad campaign along with other cartoon characters Wilma Flintstone (“The Flintstones”), Jane Jetson (“The Jetsons”) and Velma Dinkley (“Scooby-Doo”). All four are part of magazine ads starting next month for Dove Styling; a TV commercial that began airing this month features Jane, Wilma and Velma. The company says the characters got a temporary makeover for the promotion, trading their usual helmet hair for “beautiful styles that move naturally.” TV ads can be seen on high-rated shows targeting women. Print ads show each character before they use Dove Styling, and the dramatic change afterwards.
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