“Bob Socci has been the Albuquerque Isotopes’ play-by-play announcer for three months, and still he thinks the team’s nickname is funny. And why not? After all, it comes from one of television’s funniest shows. When you’re a new franchise trying to earn recognition in an established Triple-A baseball league, like the Pacific Coast League, you need a gimmick. The Albuquerque franchise took marketing to a new level when it adopted the name of Homer Simpson’s favorite baseball team. Hence, the Isotopes were born. The name comes from a March 2001 episode of the The Simpsons, the long-running Fox cartoon series. In the segment, entitled “Hungry, Hungry Homer,” Homer Simpson foils a plan to move his favorite baseball team, the Springfield Isotopes, to Albuquerque. The name also refers to New Mexico’s involvement in scientific research and the atomic bomb.” Read More >>>
