“The Fox TV network is planning a major new wireless effort centered on one of television’s most well-known families—the Simpsons. Homer, Marge and the rest of the cast of the hit animated series will soon make the jump to wireless, said Jim Beddows, Fox’s vice president of wireless entertainment. The company plans to sell a variety of Simpsons-themed wireless services, including ring tones, wallpapers and games, starting in the fourth quarter. Fox worked with Simpsons writers and animators to create specialized content for its wireless offerings, Beddows said. The Simpsons wireless services will first be launched in Asia and Europe in the United States next year. The content will be organized around character locales, and will be updated monthly.”
