The Simpsons have been used to sell everything from computers to candy bars, and now the family patriarch is getting sporty for Reebok. Homer, who most recently had it his way with the limited edition X-treme Bacon & Cheese Whopper at Burger King, will be featured next month in the companys’s new print campaign “Mmm … Classic.” Sporting a pair of Classic Supercourts that are available in a variety of colors and sell for a suggested $60 a pair, Homer will be ready for the basketball court even if he never manages to get off the couch. “Homer is perfect for Reebok Classic,” says Reebok Chief Marketing Officer Micky Pant. “Our Classic products let people take it easy and relax, and as we all know, Homer is the king of kicking back.” View Original Article >>>
